"Out Stepped Anne," Advertisement for Women's Institute

Dublin Core

Title

"Out Stepped Anne," Advertisement for Women's Institute

Description

This is a narrative advertisement for a booklet called “Making Beautiful Clothes” from the Women’s Institute. Before Ann learned to make clothes, she was unwilling to join parties in last year's dress. She couldn’t afford store-bought clothes, but within the pages of a magazine, she found the secret to both social success and a new productive career in making clothes.
This is a dream-come-true scenario for a young woman. This particular ad has a very positive spin on personal empowerment, although Ann did isolate herself until she could show her new clothes. This article is a good example of aspirational marketing that fits well between pages of fashion advertisements.

Creator

The Ladies Home Journal

Publisher

Washington University Modern Graphic History Library

Date

1920s

Format

print

Files

mghl00019-s08-ladies-home-journal-july-1924-p059.jpg

Citation

The Ladies Home Journal, “"Out Stepped Anne," Advertisement for Women's Institute,” Conflicting Narratives: The New Woman In Print and In Person, accessed March 29, 2024, https://carriekeasler.omeka.net/items/show/23.