"Out Stepped Anne," Advertisement for Women's Institute
Dublin Core
Title
"Out Stepped Anne," Advertisement for Women's Institute
Description
This is a narrative advertisement for a booklet called “Making Beautiful Clothes” from the Women’s Institute. Before Ann learned to make clothes, she was unwilling to join parties in last year's dress. She couldn’t afford store-bought clothes, but within the pages of a magazine, she found the secret to both social success and a new productive career in making clothes.
This is a dream-come-true scenario for a young woman. This particular ad has a very positive spin on personal empowerment, although Ann did isolate herself until she could show her new clothes. This article is a good example of aspirational marketing that fits well between pages of fashion advertisements.
This is a dream-come-true scenario for a young woman. This particular ad has a very positive spin on personal empowerment, although Ann did isolate herself until she could show her new clothes. This article is a good example of aspirational marketing that fits well between pages of fashion advertisements.
Creator
The Ladies Home Journal
Publisher
Washington University Modern Graphic History Library
Date
1920s
Format
print
Files
Citation
The Ladies Home Journal, “"Out Stepped Anne," Advertisement for Women's Institute,” Conflicting Narratives: The New Woman In Print and In Person, accessed March 29, 2024, https://carriekeasler.omeka.net/items/show/23.